Why Your Klaviyo Revenue Dashboard Is Lying to You: A Guide to Honest Email Attribution
Your Klaviyo revenue attribution is inflated. Learn how last-touch attribution skews email ROI by up to 25 percentage points — and how to fix it.
L
Loyal Send
7 articles published
How Marriott's Coke-Pepsi Switch Reveals the Power of Brand Loyalty — And What SMBs Can Learn for Their Email Strategy
In early 2025, Marriott made what seemed like a routine corporate decision: swap Coca-Cola for Pepsi across its entire hotel portfolio. What followed was any...
Cart Abandonment Emails: The Step-by-Step Flow Every Shopify Store Should Have
You're spending thousands on ads to get people to your store. They show up. They browse. They add to cart. And then — nothing. They vanish. No purchase, no e...
Win-Back Email Campaigns: A Framework for Re-Engaging Lapsed DTC Customers
Every DTC brand has a leaky bucket. You pour money into Meta, Google, TikTok—whatever's working this quarter—to fill the top of the funnel. But while you're ...
Post-Purchase Email Flow: How to Turn First-Time Buyers Into Repeat Customers
You're bleeding money on a strategy that worked five years ago. Acquire a customer on Meta for $80, sell them an $85 product, celebrate the "sale," and then ...
What Is a Welcome Series and Why Does Every DTC Brand Need One?
Most DTC brands treat their welcome series like a formality—fire off a discount code, pat yourself on the back, move on. Meanwhile, the subscribers you paid ...
Klaviyo Segmentation 101: How to Stop Batch-and-Blasting Your Email List
Let's cut to it: you didn't build a 30,000-person email list just to spray the same tired "20% off everything!" blast at every single subscriber and call it ...