10 DTC Email Campaign Types Your Klaviyo Strategy Is Missing in 2026
Discover 10 Klaviyo email campaign types that top DTC brands use to generate 40%+ of revenue from email. Stop leaving money on the table.
- TL;DR
- 1. Set Up Browse Abandonment Emails to Capture Interested Shoppers
- 2. Launch Post-Purchase Upsell Flows to Increase Order Value
- 3. Create a Lapsed Customer Re-Engagement Campaign
- 4. Build VIP and Loyalty Tier Announcement Campaigns
If your Klaviyo setup looks like a welcome series and a monthly newsletter, you're running a skeleton crew. Most DTC brands generate under 20% of revenue from email, brands that treat email as a revenue channel rather than a broadcast tool regularly hit 40%+. By the end of this post, you'll know exactly which 10 campaign types belong in your Klaviyo strategy and why each one pays for itself.
TL;DR
- Most DTC brands generate under 20% of revenue from email, brands with mature automation hit 40%+ by treating email as a real revenue channel
- Browse abandonment alone can recover meaningful lost sessions when properly automated in Klaviyo
- Post-purchase upsells in Klaviyo typically outperform cold acquisition emails because the trust is already established
- Re-engagement campaigns targeting lapsed customers can unlock dormant revenue from your existing list
- Personalized product recommendation flows often become a top revenue driver for optimized Klaviyo strategies
1. Set Up Browse Abandonment Emails to Capture Interested Shoppers
Site visitors who browse but don't add to cart are warm traffic most brands ignore entirely. These shoppers showed intent but slipped away before converting. Your Klaviyo strategy should include browse abandonment emails that trigger automatically when someone views a product but doesn't purchase.
Build a two-touch sequence: a 1-hour email followed by a 24-hour reminder. Include social proof, star ratings, review counts, stock scarcity, to build confidence. End with a clear, low-friction CTA. Personalize the product recommendations using Klaviyo's browsing data filters based on exactly what they viewed.
This is revenue you're already paying to attract but not capturing.
2. Launch Post-Purchase Upsell Flows to Increase Order Value
The post-purchase window is your highest-converting opportunity, these customers have already demonstrated buying intent and trust your brand. Set your upsell trigger for 2-3 days post-delivery when the product is fresh in their mind. Offer complementary products or size-ups instead of discounts to protect your margin.