Discover the 8 Klaviyo reports every DTC founder should check weekly to grow email revenue, reduce churn, and cut wasted ad spend.
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Open rate, click rate, and revenue per email tell you instantly which campaigns hit and which flopped. This is your weekly gut check.
Pull your Email Campaign Performance report in Klaviyo and compare these three metrics across every send. More importantly, filter by segment—you'll often find the same offer performs wildly differently depending on who received it.
That's the difference between blasting your entire list and running targeted automations that actually convert.
Learn honest email marketing ROI measurement for DTC brands. Stop trusting inflated Klaviyo attribution and start tra...
Review this report every week. You'll stop repeating the same underperforming subject lines and creative. Instead of waiting until end-of-month to realize a campaign tanked, you adjust fast.
Your automated flows are your most reliable revenue machine—and probably the one you check least.
Welcome emails, cart abandonment sequences, and post-purchase follow-ups should run like clockwork. But weekly flow audits catch silent revenue killers: broken triggers, expired offers, or audiences that have gone stale.
Klaviyo shows exactly how many people enter each flow, progress through the steps, and convert at every stage. When revenue drops on a specific flow, you know immediately something broke—and can fix it before the leak costs you.
Run this report every Monday morning.
Track new subscribers, unsubscribes, and spam reports week over week. A sudden spike in unsubscribes after a campaign signals your sending frequency or offer missed the mark.
The real value is in source attribution: see which acquisition channels bring in subscribers who actually stick around versus ones who bolt after the first email.
With 350+ integrations, you can connect signup data to your Shopify store and identify whether that Instagram giveaway or podcast mention is building a quality list or just noise. Ignore this report and you're flying blind on your most important asset.
Loyal Send specializes in klaviyo management strategies that drive real results. Let us show you what's possible.
Schedule a CallPull up your Revenue Attribution Dashboard before your next board meeting or budget review.
This report shows you exactly how much revenue your email channel drives versus paid ads and organic traffic—so you can stop guessing and start backing your decisions with numbers.
The data exposes how much you're actually paying to acquire customers through Meta and Google versus the revenue those channels directly generate.
With 350+ integrations, your Klaviyo connects directly to your Shopify or WooCommerce revenue data, letting you prove whether that ad spend actually justifies itself.
Navigate to Analytics > Custom Reports to build this report and see exactly where to shift your budget.
Your sender reputation is one missed check away from landing your emails in spam.
This report tracks inbox placement, bounce rates, and spam complaint rates to protect your sender reputation. Go beyond basic metrics like clicks and open rates to catch deliverability issues before they tank your campaigns.
If engagement trends downward, it's time to run a re-engagement campaign or clean your list.
Review this report weekly. Healthy deliverability means emails actually reach inboxes instead of vanishing into spam folders.
Your first purchase customers are your biggest leak.
Cohort analysis shows exactly which customers keep buying and which disappear after order one. Build this report by navigating to Analytics > Custom Reports and clicking Create Custom Report.
Once built, it reveals which acquisition channels produce customers worth keeping versus one-time buyers.
Pin your highest-LTV cohorts, then reverse-engineer what made them stick. Double down on the retention plays that work: targeted win-back flows, loyalty programs, or exclusive early access for repeat buyers.
With 350+ integrations combining onsite activity, subscriptions, and marketing engagement, your cohort data gets richer every week you run it.
If you're sending the same email to your entire list, you're leaving revenue on the table.
Klaviyo's 350+ integrations let you build segments combining onsite activity, purchase history, and email engagement. Run your offer against different segments and you'll see performance splits that batch-and-blast campaigns hide.
A single segment often converts significantly better than your full list. Your best customers might ignore discounts but respond to early access. First-time buyers need a different message entirely.
Stop guessing. Start sending where the revenue actually lives.
Navigate to Analytics > Custom Reports and click Create Custom Report to build the exact dashboard your business runs on.
Generic views won't cut it. You need to blend campaign data, flow data, and onsite behavior into one view that tracks what actually drives your revenue.
Klaviyo offers 350+ integrations for creating reports combining onsite activity, subscriptions, and marketing engagement across platforms.
This is where founders who want an unfair advantage build the exact KPIs that matter to their business.
Stop guessing what's working. Build the report, check it weekly, and make decisions from actual numbers.
Check these eight reports every week and you'll stop finding problems a month late. Your flows will run clean, your segments will convert, and you'll finally know where your email revenue actually comes from.
Book a free 15-minute strategy call to see exactly how to set these up.
