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Loyal Send Blog

Marketing insights and strategies for beverage retailers from 10+ years in the industry.

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Why Your Klaviyo Revenue Dashboard Is Lying to You: A Guide to Honest Email Attribution

Why Your Klaviyo Revenue Dashboard Is Lying to You: A Guide to Honest Email Attribution

Your Klaviyo revenue attribution is inflated. Learn how last-touch attribution skews email ROI by up to 25 percentage points — and how to fix it.

Loyal SendApril 5, 2026
How Marriott's Coke-Pepsi Switch Reveals the Power of Brand Loyalty — And What SMBs Can Learn for Their Email Strategy

How Marriott's Coke-Pepsi Switch Reveals the Power of Brand Loyalty — And What SMBs Can Learn for Their Email Strategy

In early 2025, Marriott made what seemed like a routine corporate decision: swap Coca-Cola for Pepsi across its entire hotel portfolio. What followed was any...

Loyal SendApril 5, 2026
Cart Abandonment Emails: The Step-by-Step Flow Every Shopify Store Should Have

Cart Abandonment Emails: The Step-by-Step Flow Every Shopify Store Should Have

You're spending thousands on ads to get people to your store. They show up. They browse. They add to cart. And then — nothing. They vanish. No purchase, no e...

Loyal SendApril 5, 2026
Win-Back Email Campaigns: A Framework for Re-Engaging Lapsed DTC Customers

Win-Back Email Campaigns: A Framework for Re-Engaging Lapsed DTC Customers

Every DTC brand has a leaky bucket. You pour money into Meta, Google, TikTok—whatever's working this quarter—to fill the top of the funnel. But while you're ...

Loyal SendApril 5, 2026
Post-Purchase Email Flow: How to Turn First-Time Buyers Into Repeat Customers

Post-Purchase Email Flow: How to Turn First-Time Buyers Into Repeat Customers

You're bleeding money on a strategy that worked five years ago. Acquire a customer on Meta for $80, sell them an $85 product, celebrate the "sale," and then ...

Loyal SendApril 5, 2026
What Is a Welcome Series and Why Does Every DTC Brand Need One?

What Is a Welcome Series and Why Does Every DTC Brand Need One?

Most DTC brands treat their welcome series like a formality—fire off a discount code, pat yourself on the back, move on. Meanwhile, the subscribers you paid ...

Loyal SendApril 5, 2026
Klaviyo Segmentation 101: How to Stop Batch-and-Blasting Your Email List

Klaviyo Segmentation 101: How to Stop Batch-and-Blasting Your Email List

Let's cut to it: you didn't build a 30,000-person email list just to spray the same tired "20% off everything!" blast at every single subscriber and call it ...

Loyal SendApril 5, 2026