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Custom Klaviyo Metrics from Shopify: Building View-to-Cart and Category Affinity Signals

Custom Klaviyo Metrics from Shopify: Building View-to-Cart and Category Affinity Signals

Klaviyo's built-in Shopify events are a starting point. Custom metrics unlock the best segmentation and flow triggers. Here's how to build them.

LoyalSendApril 19, 2026
Email Signup Pop-Ups That Convert Without Hurting UX: The 2026 Playbook

Email Signup Pop-Ups That Convert Without Hurting UX: The 2026 Playbook

Aggressive popups hurt conversion. But no popup hurts list growth. Here's how to build signup forms that convert 8-15% without tanking your UX or SEO.

LoyalSendApril 19, 2026
The Holiday Email Playbook: How DTC Brands Should Plan November-December Starting in August

The Holiday Email Playbook: How DTC Brands Should Plan November-December Starting in August

Q4 email revenue doesn't happen in November. It's built in August and September. Here's the playbook for DTC brands to own the holiday season through deliberate email pacing.

LoyalSendApril 19, 2026
Email Attribution Windows: 7, 14, or 30 Days, Which Is Right for Your DTC Brand

Email Attribution Windows: 7, 14, or 30 Days, Which Is Right for Your DTC Brand

Your attribution window determines how much revenue email 'gets credit for.' Pick the wrong number and you'll make bad decisions about budget and priorities. Here's how to choose.

LoyalSendApril 19, 2026
Retention Cohort Analysis Through Email: How to Diagnose LTV Decay Before It Kills Your Business

Retention Cohort Analysis Through Email: How to Diagnose LTV Decay Before It Kills Your Business

Your customer LTV is trending down and you don't know why. Cohort analysis through email engagement data tells you exactly where the retention is breaking.

LoyalSendApril 19, 2026
AI-Personalized Product Recommendations in Email: Going Beyond Klaviyo's Defaults

AI-Personalized Product Recommendations in Email: Going Beyond Klaviyo's Defaults

Klaviyo's built-in product recommendations are generic. Here's how to layer AI on top to drive meaningfully higher click-through and revenue per send.

LoyalSendApril 19, 2026
Email Template Accessibility: The WCAG Spec Most DTC Brands Ignore (And Why It Quietly Costs Them Revenue)

Email Template Accessibility: The WCAG Spec Most DTC Brands Ignore (And Why It Quietly Costs Them Revenue)

Accessible email templates aren't just about compliance. They open your email to 15-20% more subscribers who would otherwise have a bad experience. Here's the checklist.

LoyalSendApril 19, 2026
ESP Migration Playbook: Moving From Mailchimp or Omnisend to Klaviyo Without Breaking Revenue

ESP Migration Playbook: Moving From Mailchimp or Omnisend to Klaviyo Without Breaking Revenue

Switching ESPs mid-growth scares most DTC brands off the move they need to make. Here's the migration playbook that protects revenue and gets you to Klaviyo in 4-6 weeks.

LoyalSendApril 19, 2026
Klaviyo Flow Tagging Taxonomy: How to Keep a 50+ Flow Account Organized

Klaviyo Flow Tagging Taxonomy: How to Keep a 50+ Flow Account Organized

Once your Klaviyo account has 30+ flows and hundreds of campaigns, it becomes impossible to navigate. A naming and tagging taxonomy saves your marketing team hours every week.

LoyalSendApril 19, 2026
International Email Marketing: Managing Multi-Currency, Multi-Timezone, and Language Splits in Klaviyo

International Email Marketing: Managing Multi-Currency, Multi-Timezone, and Language Splits in Klaviyo

Scaling DTC email beyond one country surfaces problems most brands aren't ready for. Here's the playbook for handling currency, timezones, language, and compliance at scale.

LoyalSendApril 19, 2026
Pre-Launch Email Campaigns That Build Real Demand (Not Just Hype)

Pre-Launch Email Campaigns That Build Real Demand (Not Just Hype)

Most DTC pre-launch email campaigns chase hype and generate little revenue. This playbook uses email to build genuine demand so your launch day converts 3-5x better than average.

LoyalSendApril 19, 2026
Zero-Party Data Collection: Quizzes, Preference Centers, and the Signup Flows That Feed Klaviyo's Best Segments

Zero-Party Data Collection: Quizzes, Preference Centers, and the Signup Flows That Feed Klaviyo's Best Segments

Zero-party data is the cleanest signal you can get, customers explicitly telling you what they want. Here's how to collect it through quizzes, preference centers, and progressive profiling.

LoyalSendApril 19, 2026
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