
9 Welcome Email Sequence Stages DTC Brands Running Klaviyo Skip in 2026 (Costing Them First-Order Revenue)
Most DTC brands skip 7 of 9 critical welcome email sequence stages in Klaviyo. Here's the exact flow structure to capture first-order revenue.
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Stop guessing if email is working. Track these 11 metrics to prove email drives 30%+ of your DTC revenue and 36:1 ROI.