NEWS & SPOTLIGHTS

Industry News & Product Spotlights

Stay informed with the latest beverage industry news, new product releases, and market insights.

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AI Is Now Fingerprinting Flavor Compounds in Wine—Here's What That Means for DTC Product Storytelling in Email
INDUSTRY NEWS

AI Is Now Fingerprinting Flavor Compounds in Wine—Here's What That Means for DTC Product Storytelling in Email

DTC wine email marketing is stuck in generic terroir stories. AI flavor profiling changes everything. Here's how to turn molecular data into emails that sell.

11 min read
Napa Winery Closures Are Accelerating: Why DTC Brands That Own Their Customer Data Will Outlast Those That Don't
INDUSTRY NEWS

Napa Winery Closures Are Accelerating: Why DTC Brands That Own Their Customer Data Will Outlast Those That Don't

Napa winery closures DTC brands face a reckoning. Tasting room orders dropped 24%. Here's why owning your customer data is the only real survival strategy.

11 min read
E. & J. Gallo's $775M Pivot to Bourbon: What DTC Brands Can Learn About Reading Market Shifts Before They Hit Your P&L
INDUSTRY NEWS

E. & J. Gallo's $775M Pivot to Bourbon: What DTC Brands Can Learn About Reading Market Shifts Before They Hit Your P&L

Gallo spent $775M on Four Roses while 5 bourbon brands went bankrupt. Here's the DTC brand market shift strategy that separates winners from casualties.

11 min read
How Marriott's Coke-Pepsi Switch Reveals the Power of Brand Loyalty — And What SMBs Can Learn for Their Email Strategy
INDUSTRY NEWS

How Marriott's Coke-Pepsi Switch Reveals the Power of Brand Loyalty — And What SMBs Can Learn for Their Email Strategy

In early 2025, Marriott made what seemed like a routine corporate decision: swap Coca-Cola for Pepsi across its entire hotel portfolio. What followed was any...

12 min read