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Email Engagement Decay

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The Engagement Decay Curve: How DTC Email Open Rates Die by List Age (And What to Do About It)

The Engagement Decay Curve: How DTC Email Open Rates Die by List Age (And What to Do About It)

Email list decay kills DTC revenue. New data shows one in four addresses decay yearly. Learn the engagement decay curve and retention tactics.

Loyal SendApril 29, 2026