How much does a Klaviyo agency cost each month?

Cost should track scope. A lighter retainer usually covers a narrower set of tasks, while a fuller retention partnership includes strategy, segmentation, campaign planning, execution, and reporting.

What should a lower-budget retainer actually include?

A lower-budget retainer should usually mean limited scope: cleanup, a few foundational automations, basic campaign support, and simple reporting. It should not be sold as full retention ownership.

When may a specialist retention partner not be the right fit?

If you want SEO, ads, or social media, a specialist retention partner may not be the right fit. If you want a generic email vendor, it may also not be the right fit. If you want cheap work instead of measurable retention improvement, it is not a strong fit.

What should a founder ask before signing?

Ask for the proposed scope, how success will be measured, what segmentation logic is included, how reporting works, and what happens if the agreement does not produce the expected improvement.

Klaviyo Agency Pricing: What Shopify Brands Should Expect

Klaviyo Agency Pricing: What Shopify Brands Should Expect | Loyal Send

Quick answer

> How much does a Klaviyo agency cost? It depends on scope. A lighter retainer may cover cleanup, a few foundational automations, and basic campaign support. A fuller partnership adds strategy, segmentation, flow planning, campaign execution, and reporting. If the price looks suspiciously low, the scope is usually thin. If you want outcome ownership, pay for strategy and execution, not just templates.

What a Klaviyo agency should do for you

A real Klaviyo agency should drive revenue, not just ship emails.

If your retention partner is doing the job right, it should own strategy, automation, segmentation, campaign planning, and reporting.

Not random templates.

Not a shiny dashboard.

Real work that pushes repeat purchase behavior and customer lifetime value.

That means every workstream needs a job.

📖

Looking to hire an email marketing agency? Here are the exact criteria DTC brands should demand, and the red flags th...

Flows catch missed revenue.

Segmentation keeps messages relevant.

Campaign planning keeps your list buying.

Reporting shows what is working and what is dead weight.

If a partner cannot explain how its work affects your customer lifetime value, your repeat order rate, or your retention engine, it is probably not doing enough of the right work.

For the mechanics behind those workstreams, see retention email categories and retention email triggers.

Want expert help with Klaviyo?

Loyal Send can build a custom klaviyo management strategy for Small to mid-size business owners and e-commerce operators.

Book Your Strategy Call

How to evaluate an agency before you sign

When you're comparing how much does a klaviyo agency cost, do not start with the invoice.

Start with proof.

A Klaviyo email marketing agency should not lead with polish.

It should lead with outcomes.

Ask, 'What business result did you influence, and how did you measure it?'

If they cannot answer that clearly, keep walking.

A real operator should be able to explain the work in plain English.

How many flows do they build?

What happens to campaign support?

How much custom work is actually included?

If they dodge those questions, the scope is probably fuzzy on purpose.

That is how you end up with vague reporting and a monthly invoice that feels like a tax.

Ask about segmentation next.

A strong agency should tell you exactly how they split audiences and why different customers get different messages.

If they cannot explain that, they are probably sending the same email to everyone and calling it strategy.

That is not retention.

That is a bulk send with better design.

Ask for process.

Not polished case-study graphics.

Process.

How to evaluate a performance guarantee framework

A real performance guarantee is only useful if it tells you exactly what the agency will do, how you will judge it, and what happens when the target is missed.

Plain English or no deal

If a Klaviyo email marketing agency cannot explain the guarantee in plain English, walk.

You should not need a translator to understand the price, the scope, or why the work is supposed to pay off.

The baseline has to be defined before anything starts.

That means your current email revenue, repeat purchase behavior, list quality, deliverability, and the current state of your flows and campaigns.

Not after the fact.

Not when the agency wants to move the goalposts.

If they cannot tell you the starting line, the promise is smoke.

A good guarantee also spells out the scope.

What is included.

What is not.

How progress is measured.

And what happens if the target is not reached.

At Loyal Send, our guarantee is blunt, 20% email revenue increase in 90 days or we work for free (newsletter_ops).

That is the kind of language you want.

Specific.

Accountable.

Unsexy.

The guarantee should cover the whole retention system

What drives pricing and capacity

A Klaviyo agency price is really a price on operating capacity.

Not on one template.

Not on one flow build.

If you are still asking how much does a klaviyo agency cost, you are really asking what kind of retention engine you want built, managed, and improved every month.

Klaviyo itself is not the expensive part.

Klaviyo says users can start free, with up to 500 email sends per month, $5 of mobile messages per month, and 10,000 Composer credits. Its pricing starts at $20/month, according to Klaviyo pricing ↗ and Charle Agency ↗.

That is the software floor.

The agency fee is a different thing.

You are paying for strategy.

You are paying for creative production.

You are paying for segmentation.

You are paying for testing.

You are paying for reporting.

You are paying for the brainpower and hands needed to keep your email revenue from turning into a leaky bucket.

This is where many founders get misled.

They compare retainers like they are comparing the same service.

They are not.

A cheaper retainer usually buys limited help.

Klaviyo Agency Pricing: What Shopify Brands Should Expect

Ready to put Klaviyo to work?

What to Look for When Hiring an Email Marketing Agency (And Red Flags That Should Kill the Deal)

Quick answer

What a Klaviyo agency should do for you

How to evaluate an agency before you sign

How to evaluate a performance guarantee framework

Plain English or no deal

The guarantee should cover the whole retention system

What drives pricing and capacity

When a specialist retention partner may not be the right fit

Increase Your Email Revenue 20% in 90 Days

Measure what makes money, not what looks pretty

What happens if the target is missed?

Conclusion

References